Producer who released 3 in Telugu has incurred heavy loss

The film 3 which had Dhanush and Shruthi Haasan within the lead roles have been released and is running. This film was also dubbed in Telugu and was released in Andhra. The Telugu dubbed version rights was acquired by producer and distributor Natti Kumar.

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 He has complained that he has incurred a heavy loss on account of 3. He while chatting with the media said, " I acquired the rights of three in Telugu which had Dhanush and Shruthi within the lead roles at a price of Rs 4.3 Crores. Dhanush’s market in Andhra is solely Rs 10 Lakhs.

Many of the folk advised me to not buy this film at that price. I acquired the rights at this price because I had the arrogance in Rajni’s family. I BELIEVED that this film could have good recognition because it was directed by Aishwarya.

Dhanush and Aishwarya assured me that they're going to come to Hyderabad on 1st April to advertise this film but they didn't come. Additionally they promised to return for the premiere show but they didn't happen. Either one of them have cheated me. The film didn't do well on the box office in Andhra as expected. I'VE incurred a heavy loss as a result of this."